Know Your Customer Journey
Learn how to attract and retain customers by understanding and improving every step of their experience with your business.
Your customers are at the heart of your business success. In this course, you’ll learn how to see your business through their eyes — mapping out each touchpoint, gathering feedback, and identifying opportunities to enhance their experience. By improving your customer journey, you’ll not only boost satisfaction but also increase loyalty and long-term revenue.
You’ll follow practical steps to create a detailed customer journey map, uncover hidden pain points, and turn insights into meaningful improvements. Each lesson includes examples and actionable strategies you can implement straight away to elevate your customer experience and drive real results.
Course Duration
30 Days
This module is designed to be completed within about 30 days.
You’ll move through focused lessons that give you practical insights and tools to understand your customers and create a seamless experience that drives growth.
Who is this course for?
- Business owners and managers who want to better understand their customers
- Marketing professionals looking to optimise engagement and retention
- Customer service teams focused on improving satisfaction
- Anyone responsible for growing or improving the customer experience
What will you learn?
- How to define and map your customer journey from awareness to purchase
- Techniques to gather and use customer feedback (Voice of Customer)
- How to identify and improve key touchpoints along the customer journey
- Strategies to increase customer engagement and loyalty
- How to measure improvements and link them to business growth
Pre-requisites
- A basic understanding of your business’s products or services
- Access to customer feedback or communication channels
Optional but recommended...
- Previous experience with marketing or customer service processes
Optional Add-On's
There are no add-ons associated with this course.
Everything you need is included with the video lessons and downloadable resources.